Acoma Capital Partners
How it Started
The Context
AT A GLANCE:
Role: Director of Operations (Strategy, Brand, Marketing) | Timeline: 7+ years | Team: Founding Broker + Real Estate Brokers
My team and I identified that Acoma Capital Partners lacked consistent visual identity across client communications. Fragmented marketing materials, inconsistent pitch decks, and disconnected brand presentation undermined our expertise in high-stakes transactions where trust drives decisions.
I led the creation of a comprehensive visual system that established Acoma's professional identity across all client touchpoints. The cohesive brand experience built recognition and credibility with stakeholders, resulting in 30% increase in qualified leads and contributing to $5M+ in successful transactions.
UX/UI Skills Utilized
Strategic Planning
Stakeholder Management
Process Optimization
Brand Strategy
CRM Design
Cross-Functional Leadership
Market Research
Compliance Management
Information Architecture
Client Experience Design
Tools Used
Fragmented brand materials undermining expertise in high-stakes transactions
Comprehensive visual system across logo, typography, color, and client materials
30% increase in qualified leads contributing to $5M+ in successful deals
Market Opportunity & Validation
The Challenge
Real estate transactions require trust and clarity, but our client experience was fragmented and inefficient. Our team spent more time on administrative tasks than strategic client work, while inconsistent materials undermined credibility.
The core business problem:
fragmented experiences were reducing trust and killing conversions.
Building Trust
From Complexity to Clarity
Design System Creation
Developed comprehensive brand guidelines and templates to ensure consistent, trust-building experiences across all client touchpoints.
I created a distinct and unified visual system. In an effort to streamline the brand’s identity, I redesigned its logo, created a new visual language, and gave a make over to its home on the web.
Background
Acoma Capital Partners is the specialized commercial real estate brokerage focused on niche market business sales, acquisitions, and property transactions.
Acoma Capital Partners specializes in niche market business acquisitions, expansions, and commercial real estate transactions in highly regulated industries. With deep sector expertise, they've facilitated millions in successful deals across complex compliance environments.
As a specialized brokerage serving diverse stakeholders, Acoma lacked consistent visual identity across client communications. Fragmented marketing materials and inconsistent brand presentation undermined their expertise, creating friction in high-stakes transactions that required systematic design solutions.
Result
A cohesive brand identity with streamlined operational systems
Logo
A new identity inspired by Denver's distinctive skyline, reflecting the founding broker's Colorado roots
The logotype is set in Bebas Neue, a condensed sans-serif typeface that's bold and commanding—inspired by the confidence and authority required to navigate complex commercial transactions in specialized markets.
Visual Language
A balance of precision and approachability that builds confidence.
Color
The color palette takes inspiration from Denver's natural and urban landscape. The warm earth tones of Colorado's high desert meeting the professional steel and glass of the city skyline. From there I developed a balanced, confident palette that's both authoritative and approachable.
