PAST EXPERIENCE
Loan Signing Agent/ Notary Business Owner / Area Notary Service / 2022 - 2023
District Manager / Tweedleaf Dispensary / 2019 - 2021
Acoma Capital Partners
UX Strategy & Operations
2017 - Present
Developed a comprehensive design system for client-facing materials and consistent brand experience across web and mobile touchpoints, contributing to $5M+ in transactions and a 30% increase in qualified lead generation, demonstrating effective product development and user-focused design.
Led user-centered design process for CRM optimization, conducting stakeholder interviews and usability testing to redesign workflows, improving user efficiency by 40% and reducing task completion time from 24 to 4 hours
Ziva Energy
Co-Founder | Product Design & Operations
2024 - 2025
Developed product strategy and user experience vision through competitive analysis, user persona development, and journey mapping to inform platform architecture and feature prioritization 50,000+ potential daily users.
Cultivated strategic partnerships with industry leaders ABB and AMPECO, contributing to a projected 30-40% reduction in development costs while navigating regulatory complexity and market ambiguity to identify viable business model in emerging EV infrastructure space.
Brio Distribution
Managing Member & Product Lead
2017 - 2021
Directed product design and development for 3 distinct product lines (senior care, athletic recovery, skincare), managing a cross-functional team of 8+ specialists through the complete product lifecycle from initial wireframing to final market launch.
Crafted detailed user personas and positioning strategies based on 100+ customer interactions and behavioral analysis, informing product positioning and brand experience across packaging, digital marketing, and e-commerce platforms, which contributed to a $500K+ capital raise and validated product-market fit across target demographics.
EXPERIENCE
Education & Certification
Google UX Design
Interactions
Product Design
UX Research
Lo-Fidelity Prototype
Hi-Fidelity Prototype
User Personas
Journey Mapping
Wireframing
Information Architecture
Competitive Analysis
Skills
Product Strategy
Market Research
Stakeholder Management
Cross-Functional Leadership
Digital Marketing
Regulatory Compliance
Operational Management
Tools
Figma
Illustrator
Notion
CRM Sysytems
Framer
WIX
Chat GPT
Claude
MIRO
FigJam
Director of Operations and Product Lead with 5+ years of experience in end-to-end design and systems development, transitioning to product management to drive scalable impact for tech products. Proven track record of leading cross-functional teams, conducting user research, and delivering measurable business results across diverse markets.
PRODUCT DESIGNER
ASHLEY RODRIGUES
