PAST EXPERIENCE
Loan Signing Agent/ Notary Business Owner / Area Notary Service / 2022 - 2023
District Manager / Tweedleaf Dispensary / 2019 - 2021
Acoma Capital Partners
Director of Operations
2017 - Present
Created a comprehensive design system for client-facing materials and managed website UX optimization, contributing to $5M+ in successful real estate transactions and achieving a 30% increase in qualified lead generation.
Streamlined operational processes by implementing an optimized CRM system impacting 500+ client interactions, improving relationship management efficiency by 40% and reducing lead response time from 24 to 4 hours.
Ziva Energy
Co-Founder & Director of Operations
2024 - 2025
Led end-to-end product development for EV hub network, conducting comprehensive user research across 4 stakeholder segments (drivers, property owners, municipalities, investors) and designing solutions impacting potential 50,000+ daily users.
Secured strategic partnerships with industry leaders ABB and AMPECO projected to reduce development costs by 30-40%, while designing an integrated digital platform serving dual B2B/B2C markets to maximize revenue potential and user adoption.
Brio Distribution
Managing Member & Product Lead
2017 - 2021
Led product design and development for 3 distinct product lines (senior care, athletic recovery, skincare), managing cross-functional team of 8+ specialists including chemists, designers, and manufacturers through complete product lifecycle.
Developed user personas and positioning strategy based on 100+ customer interactions, creating cohesive brand experience across all touchpoints (packaging, marketing, e-commerce) that contributed to $500K+ capital raise and validated product-market fit across target demographics.
EXPERIENCE
Education & Certification
Bachelor of Arts, Public Health | University of Colorado Denver | 102 Credits Completed
Google UX Design
Interactions
Product Design
UX Research
Lo-Fidelity Prototype
Hi-Fidelity Prototype
User Personas
Journey Mapping
Wireframing
Information Architecture
Competitive Analysis
Skills
Product Strategy
Market Research
Stakeholder Management
Cross-Functional Leadership
Digital Marketing
Regulatory Compliance
Operational Management
Tools
Figma
Illustrator
Notion
CRM Sysytems
Framer
WIX
Chat GPT
Claude
MIRO
FigJam
Product Designer & UX/UI Specialist with 5+ years leading end-to-end design processes across multiple industries. Expert in user research, prototyping, and cross-functional collaboration, with a proven track record of solving complex problems through data-driven design solutions.
PRODUCT DESIGNER
ASHLEY RODRIGUES
