I solved the #1 complaint at arcade bars by designing a digital payment solution that preserved authentic gaming culture. This case study demonstrates how personal frustration became user research that drove strategic product decisions.
Hello!
Selected
Featured Works
Highlighted work to showcase my visual design work.
ADAPTIVE E-COMMERCE CLOTHING PLATFORM
Mobile
UX Research
UI Design
Visual Design
Adapt is an ecommerce clothing platform designed for limited-mobility users to explore numerous adaptive clothing brands in one platform.
The app was created with accessibility in mind. I wanted the interface to be bold and easy to navigate for limited mobility users and/or their caregivers. I created the branding and UI for this project.
CRAFTED USING
FIGMA, ADOBE ILLUSTRATOR, ADOBE PHOTOSHOP, CANVA
COMMERCIAL REAL ESTATE BRAND SYSTEM & DIGITAL PRESENCE
Visual Design
Mobile
Desktop
Marketing Design
Acoma Capital Partners needed a cohesive visual identity to match their specialized expertise in niche market business transactions. Fragmented marketing materials and inconsistent brand presentation undermined credibility in high-stakes deals where trust drives decisions.
The comprehensive brand system established professional identity across all client touchpoints including logo design, typography guidelines, color system, pitch decks, property memorandums, and website redesign.
CRAFTED USING
FIGMA, ADOBE ILLUSTRATOR, ADOBE PHOTOSHOP, CANVA
EV CHARGING HUB DEVELOPMENT & NETWORK
Mobile
Desktop
UX Research
UI Design
Visual Design
Competitive Analysis
Ziva Energy was created to address a critical gap in the EV charging infrastructure with a sustainable and scalable hub model designed for both urban and high-traffic areas.
The responsive website established Ziva as an industry thought leader while simultaneously serving multiple stakeholder groups requiring strategic information architecture to deliver tailored experiences within a unified platform.
CRAFTED USING
FIGMA, ADOBE ILLUSTRATOR, NOTION, WIX
About
More about me
I’m Ashley Rodrigues, a product designer based out of Oakland, CA. I bring business thinking and design together to create impactful designs.
I bridge business strategy and user experience design. My entrepreneurial background helps me validate market opportunities and create solutions that balance user needs with business objectives. This dual perspective delivers products that users love and companies need.
My experiences
I have had the pleasure to work with companies across a variety of industries. I'm always interested in new, exciting and challenging adventures.
Contact
Got a project in mind? Let's get in touch.
My Works
